I started my career as a developer, but in my almost 10 years in the digital
advertising business I have been involved in every aspect of the work.
Lately, I have been concentrating on shaping strategy and evolving creative
concepts and I am finding this to be the ideal way for me to help a team achieve success.
My work ranges from concepting and developing mobile games like Shootout and
Hotshot or coming up with ways to convince lacrosse players that
Paul Rabil “the Lebron James of Lacrosse” is not only
unstoppable but has been given a
detonator by
Warrior/Brine to getting people to travel more to
Indiana and while there, hopefully visit the
Indiana State Museum.
I've built e-commerce sites for the Indiana Pacers and Silver in the City, IA and strategy for Brizo and many, many more regular websites.
This year we created a series of web videos for Scotts LawnService to aid a fully digital customer acquisition campaign. My work with their stakeholders has led to a complete overhaul of their online customer relations which will be launched for the 2014 season.
Now, if only they'd bought into the idea of a soil sensor for every customer.