From a tweet by Tom Roach (Executive Strategy Director and Head of Effectiveness at adam&eveDDB)

Here’s most of the stuff I’ve written on brands and ad effectiveness (pls feel free to steal any charts):

http://bbh-labs.com/most-marketing-is-bad-because-it-ignores-the-most-basic-data/

http://bbh-labs.com/fwd-to-ceo-the-most-valuable-business-tool-ever-invented/

http://bbh-labs.com/the-stupidity-of-sameness-and-the-value-of-difference/

http://bbh-labs.com/the-business-case-for-creativity/

http://bbh-labs.com/the-method-in-the-mantras/

http://bbh-labs.com/how-to-win-an-ipa-effectiveness-award-in-24-simple-steps/

https://ipa.co.uk/knowledge/ipa-blog/the-greatest-hits-of-binet-field